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FWS-Bright-Future

Future Workshop

We are a transformational strategic design and creative practice.

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Spatial Intelligence

We have a profound ability to address our world in relation to space and time.

This is the ability to spatialize concepts to allow us to explore them at a deeper level of understanding, and to move their constituent parts around to create insights.

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Intuitive Empathy

We believe that emotion is part of our intelligence, not in opposition to it.

This is the important ability to identify the emotional risks and potential for an activity, to plan around them, but also to be able to work towards full-spectrum goals.

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Design Imagination

We possess the ability to imagine a better future state and work towards it.

This is our capacity to evoke and visualize concepts and to apply the practices and rigor of design towards the creation of better future outcomes.

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Impact Priorities

We know what we care about most and we create ways to calibrate our impact.

We base our process on the understanding that activities must be directed towards creating measurable impact in the messy and difficult spaces of the real world.

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Technological Fluency

We create tools as we work, to stay on the edges of the future.

We have the capacity for using the most advanced tools available, the willingness to learn critically, and respect for the fine line between a tool and a weapon.

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Social Engagement

We are strongest when we work together to seek understanding.

We’ve committed to the reduction of suffering and the promotion of a just and vibrant society, and we have a heightened awareness of the potential unintended consequences.

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Cultural Grounding

Culture is the shared plane that gives us the potential to find meaning.

We are engaged with the collective connective tissues of our cultures, and our driven by a desire to create meaningful shared experiences.

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Business Acumen

Commerce is one of the foundational frameworks of all human society. 

We have the ability to critically understand and engage with the instruments and structures of finance and business to work towards our goals.

Communication is a key aspect of any effort to drive change. This can take the form of graphics, sound, video, social media or any other method of connecting with others to promote dialogue and critical engagement. Fluency with the use of language as a tool, pulling from the full emotional spectrum, and an adept ability to cultural ground our work underpins everything we are involved with. 

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Media 

The ability to engage with the challenging and arcane spaces of policy, government and regulation is a necessary skill in advancing a cause of any type. This requires infinite patience, committed collaboration and relentless attention to detail. The many levels and types of policy initiatives we live with and the social contracts that give them power to resist or direct change are interwoven into our lives. We need to be able to engage and respond to policy with our efforts, but also to subvert, create or change policy when it is inconsistent with the goal of an equitable and successful society.

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Policy 

Services provide the opportunity for interactions of many types, and interaction provides the opportunity for the delivery of strategic goal payloads. Positive experiences can elevate an idea by accessing a more accepting, happy and agreeable mindset, and negative experiences literally close doors. We view services very broadly, and believe that most of our lives is spent in engagement with services of one type or another – which means that opportunities can arise for the pleasantly unexpected.

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Experiences

The senses – touching, seeing, tasting, smelling, and hearing are irreplaceable as the most direct line of connection between our world and our minds. All engagements with objects in our world, whether physical or virtual offer these avenues for accessing our emotions and intellect. Combined with the other vectors available, this can create the opportunity for a multi-dimensional connection with or between people and communities. Finding the joy in something that pleases you is also more than a physical experience, it must satisfy all our core priorities for it to make the biggest impact – it must be sustainable, inclusive and beautiful.

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Products 

Place connotes specificity. We connect with place through our other senses, and our experiences in relation to that location. The most propound memories we have elevate to all of the senses, and our intelligence and emotions in a similar way to products, but at a vastly bigger scale and level of impact. A true place requires the specific combination of factors to allow it to become definitive and unique. This can be a positive or negative effect - our cultures and societies are grounded in these remembered and experienced notions of place.

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Places 

We constantly rebalance our experience of our physical world as we proceed through life. The specific experiences we ascribe to a place are contrasted with the degree of open or closed-ended space. Space can be enclosed, imbued with ideas, it can be a vector for delivering or hosting other vectors, or it can be prepared to receive the ideas and experiences of others. We usually think of buildings when considering designed space, but much of our environment is driven with less specific intent than design might connote. We work to keep an expansive view of the opportunities of space, so that we can find unique ways to create connections between people through the fogs and ethers between us.

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Spaces 

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Contingency

We live in a world where every decision affects something else. Change requires an understanding of the gravity of those relationships.

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Complexity

The sheer size, scale and interdependence of our systems makes them unpredictable. We work to unpack as much of this dark matter as possible.

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Research

We know that quality of information is important, and that quantity can also be useful. We are critical synthesizers of knowledge.

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Innovation

We understand innovation and search for connections and opportunities that are not obvious without having done the hard work of understanding.

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Learning 

Our areas of expertise are constantly growing. Whenever we work with new clients collaborators and contexts, we acquire tools along the way.

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Foresight 

We are not afraid to imagine and identify the signals that need to be received. We know the difference between speculation and identifying fragility.

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Making

We also inject ideas into real things, our work is always looking for measurable impact on things and systems that make a difference.

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Strategy

We respect the importance of strategic intent, and are constantly testing our strategy against the feedback it creates.

Conversation Pieces

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Tactical Cultural Heritage

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SetSquare: Designing the Future of Working from Home. 

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How Bright is Our Future?

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Speculative Fashion

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SpaceFrame: Multimedia Scanning and Data Capture 

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The future is within our grasp,&nbsp;if we remember to reach for it.