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Contingency

We live in a world where every decision affects something else. Change requires an understanding of the gravity of those relationships.

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Complexity

The sheer size, scale and interdependence of our systems makes them unpredictable. We work to unpack as much of this dark matter as possible.

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Research

We know that quality of information is important, and that quantity can also be useful. We are critical synthesizers of knowledge.

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Innovation

We understand innovation and search for connections and opportunities that are not obvious without having done the hard work of understanding.

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Learning 

Our areas of expertise are constantly growing. Whenever we work with new clients collaborators and contexts, we acquire tools along the way.

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Foresight 

We are not afraid to imagine and identify the signals that need to be received. We know the difference between speculation and identifying fragility.

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Making

We also inject ideas into real things, our work is always looking for measurable impact on things and systems that make a difference.

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Strategy

We respect the importance of strategic intent, and are constantly testing our strategy against the feedback it creates.

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FWS-Bright-Future

Future Workshop

We are a transformational strategic design and creative practice.

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Thinking about the future; the birth of our Bright Future project, part 1.

No Return City 

We hope that you will come to visit us, and to contribute to the discussion. We are on the cusp of a new technological age, and we hope, a bright future.– Michael DonaldsonFind out more –&nbsp;<a href="https://www.brightfuture.design/">BrightFuture website</a>

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Thinking about the future; the birth of our Bright Future project, part 2.

Pulling Back The Curtain 

A design journey is more than the final record of project work, we believe that open sharing of reflections and thought processes leads to better dialogue, which in turn leads back to effective design.